Titulo | Friendly Mirror |
Agência | Africa |
Campanha | Friendly Mirror |
Anunciante | Grupo Bimbo |
Marca | Nutrella |
Data da primeira Transmissão/Publicação | 2014 / 8 |
Sector Empresarial | Biscoitos, pão, bolachas |
Legenda | awakens a smile in you |
História | To launch the new concept for Bimbo’s Nutrella healthy and nutritious breads, Africa Zero - Agencia Africa’s business unit - created a mirror that compliments women.The brand which slogan is now "Awakens a smile in you," premiered an online film displaying the project. Filmed on the streets of Porto Alegre, it shows women passing in front of the mirror and being given real compliments, in real time. Which awoke not one, but many, smiles. |
Filosofia | To launch the new concept for Bimbo’s Nutrella healthy and nutritious breads, Africa Zero - Agencia Africa’s business unit - created a mirror that compliments women. The brand which slogan is now "Awakens a smile in you," premiered an online film displaying the project. Filmed on the streets of Porto Alegre, it shows women passing in front of the mirror and being given real compliments, in real time. Which awoke not one, but many, smiles. |
Tipo de Mídia | Ambient |
Comprimento | |
Mais Informações | . |
Director executivo criativo | Sergio Gordilho |
Director criativo | Andrea Siqueira |
Director criativo | Jeferson Rocha |
Redação | Thomas Davini |
Director de arte | André Batista |
Director de arte | Jeferson Rocha |
Produtor da agência | Valdir Santos |
Produtor da agência | Rodrigo Ferrari |
Client Services Director | Cintia Hachiya |
Client Services Director | Isabela Melo |
Client Services Director | Julia Alves de Lima |
Director de media | Eduardo Ferreira |
Director de media | Natassia Grieco |
Director de media | Carlos Guerra |
Planeador | Marcio Beauclair |
Planeador | Mahira Oliveira |
Produtora | Santa Transmedia |
Produtor | Rafael Klein |
Produtor | Renata Munaretto |
Realização | Pedro Mahfuz |
Produtor executivo | Amadeu Caringi |
Director de fotografia | Baiano |
Empresa de produção | Santa Transmedia |
Pós-produção | Santa Transmedia |
Empresa de design sonoro | Fita Sound Design |