André Batista
Creative Director at andrebatista.net
São Paulo Area, Brazil, Brasil
TituloFriendly Mirror
Agência
Campanha Friendly Mirror
Anunciante Grupo Bimbo
Marca Nutrella
Data da primeira Transmissão/Publicação 2014 / 8
Sector Empresarial Biscoitos, pão, bolachas
Legenda awakens a smile in you
História To launch the new concept for Bimbo’s Nutrella healthy and nutritious breads, Africa Zero - Agencia Africa’s business unit - created a mirror that compliments women.The brand which slogan is now "Awakens a smile in you," premiered an online film displaying the project. Filmed on the streets of Porto Alegre, it shows women passing in front of the mirror and being given real compliments, in real time. Which awoke not one, but many, smiles. 
Filosofia To launch the new concept for Bimbo’s Nutrella healthy and nutritious breads, Africa Zero - Agencia Africa’s business unit - created a mirror that compliments women. The brand which slogan is now "Awakens a smile in you," premiered an online film displaying the project. Filmed on the streets of Porto Alegre, it shows women passing in front of the mirror and being given real compliments, in real time. Which awoke not one, but many, smiles. 
Tipo de Mídia Ambient
Comprimento
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