Titulo | Novomed White Cat |
Agência | Impact BBDO |
Campanha | Hidden Allergy |
Anunciante | Novomed |
Marca | Novomed |
Data da primeira Transmissão/Publicação | 2020 / 2 |
Produto | Anti-allergy clinic |
Sector Empresarial | Saúde e produtos farmacêuticos |
História | In the region, allergies are most commonly linked to dust and pets. So we took those two elements to show people how, just like the causes of their allergies, what appears to be one thing may actually be something else entirely. We created a series of visuals featuring pets blending into their surroundings to show people how the causes of allergies aren’t that easy to spot and to encourage them to come to Novomed Centers so they could find out what they’re really allergic to. |
Tipo de Mídia | Imprensa e publicações |
Chief Creative Officer | Paul Shearer |
Director de arte | Marcio Dotti |
Redator | Simone Milani |
Director assistente criativo | Ben Griffiths |
Director criativo | Logan Allanson |
Redator | Jason Velasquez Burayag |
Designer | Jithesh Narayanan |
Director executivo criativo | Ali Rez |
Produtor | Rebecca Ooi |
Account Manager | Rubina Ahmed |
Fotógrafo | Edmund Leong |
Retocador digital | Justin Chan |
Retocador digital | Lim Hui Jing |