Toyota Corolla Cross - "Salon"

Conill

Conill El Segundo, Estados Unidos

6397

Marca: Toyota Corolla Cross
País: Estados Unidos

Anunciante: Toyota Motor Corporation

Titulo	Salon
Agência	Conill
Campanha	Corolla Cross
Anunciante	Toyota Motor Corporation
Marca	Toyota Corolla Cross
Data da primeira Transmissão/Publicação	2022 / 1
Sector Empresarial	Automóveis 4x4
Legenda	Striking Design
História	“Salon” captures the attention of salon patrons with the vehicle’s stand-out styling.
Filosofia	For the introduction of Toyota’s Corolla Cross to Hispanic audiences, Conill developed an integrated campaign that leverages the unique features of the vehicle and the power of celebrity for its younger-skewing audience. Acclaimed professional skateboarder Paul Rodriguez Jr. stars in the broadcast centerpiece of the campaign, “Skate Instructor.” The story follows the antics of Paul’s inadvertently left-behind skateboard, as it frantically follows its owner and emulates the vehicle’s smooth moves on the street.
Tipo de Mídia	Interatividade
Comprimento	15 seconds
Produtora	Prettybird
Chief Creative Officer	Gustavo Sarkis
Director executivo criativo	Veronica Elizondo
Group Creative Director	Martin Donovan
Director assistente criativo	Brian Abadia
VP, Director Of Production	Carlos Barciela
Senior Digital & Innovation Producer	Kat Olschnegger
Senior Integrated Producer	Holly Otto
Produtor executivo	Bryan Sweeney
Music Supervision	Kristen Hosack
VP, Director Of Project Management	Sandy Mayer
VP, Managing Director	Anabel Ordonez
Group Account Director	Patty Mira
Supervisor de conta	Lissete Jimenez
Group Account Director	Carlene Rowe
Associate Account Director	Kate Noble
SVP, Chief Strategy Officer	Laura Semple
Director of Strategy	Alejandro Oszust
Senior Strategic Planner	Caroline Hayward
Realizador	Max Malkin
Produtor executivo	Ali Brown
Director Of Production	Tracy Hauser
Produtor de linha	Matt Wersinger