| Titulo | Goal to the Gold Cup |
| Agência | Conill |
| Campanha | Goal to the Gold Cup |
| Anunciante | Toyota Motor Corporation |
| Marca | Toyota |
| Data da primeira Transmissão/Publicação | 2021 / 7 |
| Sector Empresarial | Automóveis |
| Filosofia | As the official automotive partner of the 2021 Concacaf Gold Cup, Toyota is fueling the excitement for soccer fans by inviting them to express their love for the sport through an interactive mobile game for a chance to win a variety of prizes, including a lease for a 2021 Toyota Tacoma. “Goal to the Gold Cup” empowers players to show their passion for their favorite team by giving their loudest and longest “Goooal” scream into their mobile device. The game is available through Toyota’s social channels (@ToyotaLatino) and at gritemosjuntos.com. Here’s how it works: 1. Players choose their favorite truck: a 2021 Tacoma TRD Pro or 2021 Tundra TRD Pro 2. Players then choose their favorite team participating in this year’s Gold Cup 3. The countdown begins: three, two, one – the louder and longer that players shout “Goooal,” the farther their vehicle goes. All contestants who play and register are automatically entered for a chance to win a lease for a 2021 Toyota Tacoma or a trip to the Gold Cup Final in Las Vegas, Nevada on August 1. |
| Tipo de Mídia | Interatividade |
| Produtora | UNIT9 |
| Chief Creative Officer | Gustavo Sarkis |
| VP Group Creative Director | Veronica Elizondo |
| Director criativo | Benjamin Levy |
| Senior Art Director | Patricio Luna |
| VP, Director of Production | Carlos Barciela |
| Senior Digital And Innovation Producer | Kat Olschnegger |
| Senior Producer | Diana de la Parra |
| VP, Director Of Project Management | Sandy Mayer |
| Project Manager Coordinator | Josemar Brown |
| VP, Management Director | Anabel Ordonez |
| Group Account Director | Patty Mira |
| Management Supervisor | Dora Owens |
| Executivo de contas | Ana Muñoz |
| SVP, Director Of Client Services | Cilmara Santos |
| Group Account Director, Sports & Entertainment | Carlene Rowe |
| Sr. Account Executive | Cole Ashby |
| Supervisor de conta | Kate Noble |
| Executivo de contas | Renatha Amador |
| Chief Strategy Officer | Laura Semple |
| Director of Strategy | Alejandro Oszust |
| Senior Strategic Planner | Caroline Hayward |
| SVP, Director Social Media | Andy Nelson |
| Social Media Supervisor | Pamela Sugitan |
| Associate Community Manager | Maria Garcia |
| VP, Media Director | Diana Stumvoll |
| Group Media Director | William Formeca |
| Associate Media Director | Melody Gastelum |
| Assistant Media Planner | Daniela Rodríguez |
| Associate Media Director | Ryan Gallacher |
| Planejador de Mídia | Erika Moreno |
| Chief Communications Officer | Chris Traina |
| Director of Public Relations | Delia Lopez |
| Director, Business Affairs | Valentina Dostal |
| Engagement, Senior Manager | Steve Applebaum |
| Engagement, Manager | Matt Osawa |
| Engagement, Senior Planner | Kelsey Charles |
| Brand & Marketing, Senior Analyst | Erika Caldwell |
| Director de publicidade | Anthony Novak |
| Director de publicidade | Lindsay Lee |
| Director de publicidade | Elsie Cardenas |
| Director de publicidade | Sakiko Aono |
| Director de publicidade | Lenie Tumminia |
| Director criativo | Zofia Mackiewicz |
| Tech Lead | Krzysztof Puchalski |
| Produtor executivo | Sara-Lee Rost |
| Produtor | Erin Ray |
| Director Of Production | Mindy Lubert |
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