Titulo | Hitler Hashtag |
Titulo (língua original) | #Hitler |
Brief | Right-wing populism is getting strong once again on German streets, but even stronger in the internet. Populists and agitators are abusing the web and using social networks to attract people through propaganda. Their aim: to shift society to the right-wing. As the world drifts further to the right, the small anti-racism organization “Gesicht Zeigen!” (well known from their project “Mein Kampf against racism”) strives to fight back by recruiting new supporting members. To show the imminent danger of social media in the wrong hands, we created a symbol. Starting with an icon that reigns supreme on the internet: the hashtag. By simply adding a specific background to the symbol we completely changed its meaning, directly referring to the Nazi swastika. The Hitler Hashtag was born. |
Agência | Ogilvy Germany |
Campanha | Hitler Hashtag |
Anunciante | Gesicht Zeigen! |
Marca | Gesicht Zeigen! An association encouraging people to stand against racism in Germany |
Posted | Novembro 2018 |
Sector Empresarial | Instituições, organizações não governamentais |
História | An association encouraging people to stand against racism in Germany |
Tipo de Mídia | Imprensa e publicações |
Chief Creative Officer | Stephan Vogel |
Managing Creative Director | Tim Stuebane |
Redator | Holly Attrill |
Redator | Anke Roell |
Director de arte | Philipp Bertisch |
Director de arte | Stephan Westerwelle |
Fotógrafo | Karsten Wegner |
Produtor da agência | Alexander Pfaff |
Supervisor de publicidade | Sophia Oppermann |
Supervisor de publicidade | Rebecca Weis |
Account Management | Max Brunner |
Account Management | Constanze Kobe |
Art Buyer | Martina Diederichs |
Agência de Mídia | Mindshare |
Pós produção | H&O |