Anke Roell
Senior Copywriter at Ogilvy Berlin/Germany
Berlin, Alemanha
TituloHitler Hashtag
Titulo (língua original)#Hitler
BriefRight-wing populism is getting strong once again on German streets, but even stronger in the internet. Populists and agitators are abusing the web and using social networks to attract people through propaganda. Their aim: to shift society to the right-wing. As the world drifts further to the right, the small anti-racism organization “Gesicht Zeigen!” (well known from their project “Mein Kampf against racism”) strives to fight back by recruiting new supporting members. To show the imminent danger of social media in the wrong hands, we created a symbol. Starting with an icon that reigns supreme on the internet: the hashtag. By simply adding a specific background to the symbol we completely changed its meaning, directly referring to the Nazi swastika. The Hitler Hashtag was born.
Agência
Campanha Hitler Hashtag
Anunciante Gesicht Zeigen!
Marca Gesicht Zeigen! An association encouraging people to stand against racism in Germany
PostedNovembro 2018
Sector Empresarial Instituições, organizações não governamentais
História An association encouraging people to stand against racism in Germany
Tipo de Mídia Imprensa e publicações
Chief Creative Officer
Managing Creative Director
Redator
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Director de arte
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Account Management
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Agência de Mídia
Pós produção H&O

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