Aeromexico - "Over The Wall"

Ogilvy Mexico

Ogilvy Mexico México City, México

2738

Titulo	Over The Wall
Agência	Ogilvy Mexico
Campanha	Over The Wall Billboard
Anunciante	Aeromexico
Marca	Aeromexico
Data da primeira Transmissão/Publicação	2019 / 4
Sector Empresarial	Transportes aéreos, de estrada, marítimos, ferroviários e de cruzeiro
Legenda	Over any wall
História	Before Trump´s speeches threatening to build a wall among Mexico and the USA, Aeroméxico, the iconic airline that joins Mexicans with the rest of the world, decided to give them their hope back by proving a simple fact: no matter how big or tall the wall is, there are no borders in the sky. That´s why we used huge walls in Mexico and placed billboards with our airplanes crossing over them. So, through a simple outdoor measured in meters, we created a campaign that now can be measured in kilometers.
Filosofia	No matter how big or tall the wall is, there are no borders in the sky.
Problema	Before Trump´s speeches threatening to build a wall among Mexico and the USA, Aeroméxico, the iconic airline that joins Mexicans with the rest of the world, decided to give them their hope back by proving a simple fact: We fly over any wall.
Tipo de Mídia	Cartaz
Chief Creative Officer	Cesar Agost Carreno
VP Creative	Jessica Apellaniz
VP Creative	Luciano D’Amelio
Creative Director	Federico Alonso