| Titulo | The Mountain Experiment |
| Campanha | The Mountain Experiment |
| Anunciante | ZX Ventures |
| Marca | Cerveza Patagonia |
| Data da primeira Transmissão/Publicação | 2021 / 9 |
| Sector Empresarial | Cervejas, sidras |
| História | With anxiety levels sky high, Cerveza Patagonia carries out an experiment to reduce anxiety by immersing participants in the mountains. 20 participants with high levels of stress were interviewed by a psychologist, then 3 of them spent a week in wood cabins in the mountain city of Cambará do Sul, in the South of Brazil. Their levels of patience, sleep quality, fatigue, irritability, self-criticism, and compulsive eating were measured before, during, and after the experiment. |
| Tipo de Mídia | Viral |
| Comprimento | |
| Director criativo | Bernardo Tavares |
| Director de arte | Victor Yves |
| Director de arte | Leandro Bechara |
| Redator | Bernardo Tavares |
| Realizador | Irmãos Meirelles |
| Produtora | Café Royal |
| Produção de som | André Caccia Bava |
| Fotógrafo | Juliano Dutra |
| Head of Marketing | Daniel Silber |
| Brand Specialist | Eduardo Fernandes |
More Work
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- MARCA:
- Pague Menos
- AGÊNCIA:
- lew'lara\TBWA
The Mountain Intervention
- MARCA:
- Patagonia
- AGÊNCIA:
- Beta Collective