| Titulo | Heart Markets |
| Agência | Sancho BBDO |
| Campanha | Heart Markets |
| Anunciante | Bancolombia |
| Marca | Bancolombia |
| Data da primeira Transmissão/Publicação | 2022 / 1 |
| Sector Empresarial | Serviços bancários, investimentos, corretores de bolsa |
| História | In Colombia, farmers produce 100% of the country's fruits and vegetables, however, their net profit from sales is 10%. That's why Bancolombia, the country's largest bank, created Heart Markets, a platform to connect all farmers with buyers in cities. In the first 5 routes, we identified more than 600 farming families and marked their stalls in Waze in order to show the main roads of the country. |
| Tipo de Mídia | Impressões colaterais e de marketing directo |
| Comprimento | |
| Creative Director, Copywriter | Cristian Camilo Díaz |
| Produtora | Flare Studio |
| Chief Creative Officer | Cristian Camilo Díaz |
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