Liga Colombiana Contra el Cáncer - "Joystick Test"

Sancho BBDO

Sancho BBDO Bogotá, Colômbia

1939

Esse anúncio faz parte da Coleção ACT Responsible

Marca: Liga Colombiana Contra el Cáncer
País: Colômbia

Anunciante: Liga Colombiana Contra el Cáncer

Titulo	Joystick Test
Agência	Sancho BBDO
Campanha	Joystick Test
Anunciante	Liga Colombiana Contra el Cáncer
Marca	Liga Colombiana Contra el Cáncer
Posted	Dezembro 2021
Sector Empresarial	Associações de informação e de luta contra doenças
História	The moves that gamers use to save many lives in video games can now help them take care of the most important one. On the gamer's day, the Colombian League Against Cancer launched its new campaign, Joystick Test. An initiative for the new generations to acquire the habit of self-examination every month because they are also vulnerable to testicular cancer and breast cancer. It was an idea to unite different gamers in the country to teach their followers the necessary moves to take care of their lives. Together with all these gamers, more than 500 plays of the most famous video games such as FIFA 21, Call Of Duty, Fortnite, Mortal Kombat, among others, were analyzed the moves that match precisely with the step-by-step of breast cancer and testicular cancer self-examination were chosen. With their help, video tutorials were built so that all their followers could learn the tricks they usually look for on the internet and learn the moves that can save their own lives.
Tipo de Mídia	Case Study
Comprimento	125 seconds
Chief Creative Officer	Sergio León
Chief Creative Officer	Giovanni Martinez
Chief Creative Officer	Hugo Corredor
Chief Creative Officer	Mario Lagos
Director executivo criativo	Rodrigo Uribe
Director criativo	Daniel Matamoros
Director criativo	Cristian Camilo Díaz
Redator	Cristian Camilo Díaz
Director de arte	Alejandro Nariño
Director de arte	Javier Aparicio
Redator	Camilo Garzón