Cristian Camilo Díaz
Creative Director at Sancho BBDO
Bogotá D.C, Colômbia
TituloThe Mother Fucker Line
Agência
Campanha The Mother Fucker Line
Anunciante Bancolombia
Marca SUFI
Data da primeira Transmissão/Publicação 2019 / 9
Sector Empresarial Serviços bancários, investimentos, corretores de bolsa
Legenda The first free phone line of the world, specialized in listening to the rudeness of others
História Colombia has two of the cities with the worst traffic in the world.

Sufi, the #1 financial in vehicle loans in Colombia, as lender is indirectly helping to fill the country with more and more cars, this generates a mobility problem that makes transporting even more stressful for drivers.

For this reason, the brand looked for an action of social responsibility in which could alleviate the problem, creating a positive feeling in people towards the brand.
Filosofia The Mother Fucker Line

The first free phone line of the world, specialized in listening to the rudeness of others.

The traffic jam can bring out the worst of us, therefore, to reduce the stress that is experienced in the main roads of the country, we created the line #640, a free customer service that specializes in listening to the rudeness of drivers to release all his anger on the cell phone and not on the roads.
Tipo de Mídia Impressões colaterais e de marketing directo
Comprimento
Chief Creative Officer
Chief Creative Officer
Chief Creative Officer
Chief Creative Officer
Director criativo
Creative Copy
Director de arte

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