Starbucks At Home - "Jazz"

McCann Worldgroup Spain

McCann Worldgroup Spain Madrid, Espanha

7120

Marca: Starbucks At Home
País: Espanha

Anunciante: Starbucks Corporation

Titulo	Jazz
Agência	McCann Worldgroup Spain
Campanha	Starbucks Premium Instant
Anunciante	Starbucks Corporation
Marca	Starbucks At Home
Data da primeira Transmissão/Publicação	2020 / 6
Sector Empresarial	Café, chá, bebidas achocolatadas, bebidas de pequeno-almoço
Filosofia	Nestlé is launching “Starbucks Premium Instant Coffee” a new range of products to consume at home, which will be available in supermarkets, as well as through online sales platforms. The campaign was created by McCann Worldgroup Spain. The Madrid-based integrated agency was awarded this assignment following a global agency review at the end of last year. McCann Worldgroup assumed the strategic and creative responsibility for the integrated campaigns of the new Starbucks-at-home product line and the development of all the assets that make up the toolkits that will be rolled out across all markets where the brand is present. Craft, the integrated production capability within McCann Worldgroup, oversaw the production of all the assets. The campaign will include hundreds of assets for all channels and is going to be launched in more than 15 markets including Brazil, Chile, Mexico, Australia, China, Hong Kong, Japan, Malaysia, New Zealand, Singapore, Taiwan, South Africa and the United Kingdom. Each one of the assets of this global integrated campaign has been developed centrally by McCann Worldgroup Spain (McCann, MRM and Momentum) to ensure the absolute consistency of the messaging and produced in different modular formats, depending on the product range. With this first assignment, McCann Worldgroup helps ensure the Starbucks' promise to “improve people's daily lives” and fulfilled in every moment of consumption that take place at home.
Tipo de Mídia	Televisão
Comprimento	20 seconds
Mercado	Canadá
Director de publicidade	Mario Vera
Director de publicidade	Pamela Diaz
Director de publicidade	Jonathan Iams
Chief Creative Officer	Miguel Bemfica
Chief Creative Officer	Monica Moro
Equipa criativa	Rafael Merino
Equipa criativa	Manuel Manceda
Equipa criativa	Marina Guadix
Equipa criativa	Elena del Águila
Equipa criativa	Elena Gomez
Equipa criativa	Pablo Camarero
Equipa criativa	Guillermo Barbero
Equipa criativa	Antonio De Federico
Business Team	Max Lacerda
Business Team	Alexandra von Puttkamer
Business Team	Alvaro Cuneo
Business Team	Jorge Adames
Planning Team	María Martinez
Planning Team	Bernardo Moleón
Planning Team	Theodora Philip
Shopper Team	Alba López
Shopper Team	Irene Ruiz
Shopper Team	Raúl Pérez
Shopper Team	Eneko Musitu
Shopper Team	Rafa Martinez
Shopper Team	Miriam Madueño
Shopper Team	Tania Sanz
Shopper Team	Carlos Tellez
Produtora	CRAFT + Canada
Production Team	Paloma Adrién
Production Team	Rossana Noceloni
Production Team	Vanessa Pizarro
Production Team	Sara del Tío
Production Team	Rocio Fernández
Production Team	Paola Fernández
Production Team	Sara Fernández
Production Team	María Pastor
Account Team Craft	Alejandra Rodriguez
Account Team Craft	Clara Martí
Account Team Craft	Paola Espinosa
Fotógrafo	Alfonso Herranz
3D Studio	Mach
Pós produção	CRAFT
Colorist	Paula Ruiz
Realizador	Gerson Aguerri
Director de fotografia	Takuro Takeuchi
Editor	Ramón Morejón
Produtor executivo	Oscar Romagosa
Produtor executivo	Victor Mata
Produtor	Marga Sardá
Música	TDL Music
Compositor	Nicolas Castro
Produtor	Manuel Villarroya
Produtor	Nicolas Castro