IKEA - "I Stay Home"

McCann Spain

McCann Spain Madrid, Espanha

17024

Titulo	I Stay Home
Agência	McCann Spain
Campanha	I Stay Home
Anunciante	IKEA
Marca	IKEA
Data da primeira Transmissão/Publicação	2020 / 3
Sector Empresarial	Grandes armazéns, supermercados
História	The home has always been our refuge, and now, it’s the best way to protect ourselves and others from this unprecedented situation. That’s why Ikea Spain wants to pay tribute to our homes — the place that will be there to welcome us when we wake up in the morning and say good night in the evening. The place where in simple and new ways we are enjoying our downtime and our work, and using it to spark imagination The new campaign in partnership with McCann Spain, '#YoMeQuedoEnCasa (I Stay Home) 'was created in the spirit of celebrating our homes. The film encourages people to see their homes from a new perspective, and challenges them to view it as a place where new experiences can be enjoyed together.
Tipo de Mídia	Viral
Comprimento	30 seconds
Equipa criativa	Monica Moro
Equipa criativa	Raquel Martínez
Equipa criativa	Fernando Cerezo
Equipa criativa	Teresa Mesonero
Equipa criativa	Alejandra de Luis
Planeador	Juan Manual Ramirez
Produtor da agência	Paloma Adrién
Produtor da agência	Paula Garcia
Produtor da agência	Vanessa Pizarro
Produtor da agência	Elisa Chia
Produtora	Craft Worldwide Spain