Roman Carlo Olivarez
Executive Creative Director at MullenLowe TREYNA
Mandaluyong City, Filipinas
TituloAxe You Masterclass
Anunciante Unilever
Marca Axe
Data da primeira Transmissão/Publicação 2019 / 1
História Girls, humor, basketball - these are the topics that get the 8-second attention span of young Filipino men. How can we engage them to discover more substantial within themselves?

Introducing Axe Masterclass. A series on online and on-ground classes headed by four local influencers that are based heavily on the top 4 new passion points we discovered for men.

Students who finished on top of each class were given a chance to collab with their mentors, a film grant, and even a job offer. Masteclass videos were also produced online to reach more men.
Tipo de Mídia Eventos
Comprimento
Director criativo

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