Roman Carlo Olivarez
Executive Creative Director at MullenLowe TREYNA
Mandaluyong City, Filipinas
TituloSurf Labahan (Surf Laundry Park)
Anunciante Unilever
Marca Surf Detergent
Data da primeira Transmissão/Publicação 2016 / 1
História Unilever constructed Surf Labahan (Surf Laundry Park), a filtration system that recycles grey water using debris left behind by typhoon Haiyan. Typhoon Haiyan destroyed entire communities in the central Philippine provinces of Samar and Leyte, and water supply in all affected areas was limited and sporadic.

Surf Labahan generates approximately 153 liters of recycled water per day for laundry use, so the limited supply of fresh water could be used for drinking and cooking instead. With simple technology, Surf was able to make every drop of water count, making laundry sustainable, one wash at a time.
Tipo de Mídia Exterior
Comprimento
Director criativo

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