| Titulo | Anchor Newdale Strawbery - Case Study |
| Anunciante | N/A |
| Marca | Anchor Newdale - Strawberry |
| Data da primeira Transmissão/Publicação | 2018 / 1 |
| História | Sri Lanka is a tiny island on the world map with its own set of social and cultural nuances. Surprisingly, BTL advertising still plays a big role here and has a huge impact. So when Anchor Newdale wanted to launch its Strawberry flavoured Yogurt and Milk, going with the traditional ATL approach was not an option. We needed to think local for an impactful launch. |
| Tipo de Mídia | Exterior |
| Comprimento | |
| Art Director, Project | Rogger Kenneth Schales |
| Idea Creation | Rogger Kenneth Schales |
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