Joumana Haddad

Joumana Haddad

Associate Production Director at Publicis Groupe
Dubai, Emirados Árabes Unidos

Sumário

Being born and raised in Beirut, Joumana got to experience and appreciate the environmental and cultural diversity of Lebanon. In spring 2002, she completed her academic studies and got her bachelor’s degree in International Affairs from the Lebanese American University.

During her college years, Joumana developed her skills in commitment, teamwork and leadership, as she became an active volunteer in the Lebanese Red Cross for over 6 years, and on the other hand taking part in 6 different international events such as the Arab Summit (2002), the Francophone Summit (2002), the Forum on Arab Women in Armed Conflicts (2004), OPEC (2004), National Committee of the 6th Francophone Games (2009), and others.

It all started in 2004, when Joumana joined Firehorse Films LTD as an assistant producer then being promoted to producer, making her way in the feild through the production of entertainment TV shows and socio-political documentaries.

In 2006, she was asked by Philippe Skaff (CEO & CCO of GREY MENA) to join his regional TV production team, which Joumana did, where she was assigned to the XVth Asian Games – Doha at first, then continued her journey with Grey on diverse regional and international clients of which Procter & Gamble.

Shortly after that, Joumana joined M&C SAATCHI MENA as senior producer, overseeing integrated TV, digital and radio productions.

In Autumn 2016, she joined MINT MENA to handle the Coca-Cola Ramadan global campaign for FP7/McCann MENAT.

A year later, Joumana made a home run and joined GREY AMEA as regional producer (acting Head of Production), where she was in charge of regional and international clients.

Along her career years, Joumana had the golden opportunity to work with international stars such as Augusto De Fraga, Silverio Canto, Sean Ellis, Pucho Mentasti, Nicola Caicoya, Matthias Zentner, Pierre Morel, Vincent Jerome, Lana Sennawy, Nic Kreis, David Verges, Virgil Ferragut, amongst others.

Joumana recently moved to Dubai with FP7/McCann MENAT and CRAFT Worldwide on assignment for local, regional and international portfolio including GMC, MasterCard, Unilever and Reckitt Benckiser, followed by an opportunity at VMLY&R Dubai working as a slasher: a Project Manager on a regional client; and a Regional Producer on the regional portfolio.

For more than 19 years so far, Joumana was able to improve her skills and show professionalism, discipline, organization and a meticulous attention to details, which make of her a dedicated producer who works tirelessly to ensure a high production value for any client she handles.

Besides work, Joumana lives in the sunshine, sleeps late, swims in the sea and drinks wild air. She is an avid traveler, an adventurous woman who is always seeking to explore new cultures and challenges, and always ready to escape on a road trip for the love of outdoors.

“I see no point in just liking what I do, I’d rather get obsessed with it”, that is her everlasting moto.

Other professional activities

PHNX Tribute 2020

Awards Jury Member

PHNX 2023

Awards Jury Member

PHNX 2024

Awards Jury Member

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