Electra Klidaki

Electra Klidaki

Brand Strategist at Hello Helio
Paris, França

Sumário

Currently: Bringing healthcare brands to life with scalability, flexibility, and a passion for human impact at Hello Helio.

/ research and analysis
/ communications planning
/ brand building


Previously
Head of Strategy, McCann DeLeMa Cyprus
Clients x Projects: Coca-Cola, The Bank of Cyprus, BMW, epic, Carlsberg, Planty, Nicosia Mall, German Oncology Center, Truth Central

_______________________________________________________________

Brand Strategist with 8+ years’ international experience in strategic communication and brand building, skilled in making the complex, digestible, and engaging so companies can grow and thrive.

I’ve worked with brands across industries, guided by my passion for creating order out of research and data chaos, equipping organizations with the right insights and data to create meaningful work.

Línguas
  • Inglês - Pro
  • Grego - Native
  • Francês - Basic

Positions

Brand Strategist
Hello Helio
Estados Unidos
June 2023 - Present (9 meses)
Amplifying brands - from start-ups to scale-ups to legacy brands - committed to improving human health at scale.

Hello Helio is a full-service, global healthcare marketing and communications consultancy, led by a collective of CMOs, CCOs, strategists, and creatives who leverage decades of combined industry experience to maximize their brand's potential, and the impact they have on their communities.
Brand Strategist
The Free Conversations Movement
Espanha
January 2023 - Present (1 ano 2 meses)
Working with a cross-cultural, cross-market, cross-functional team to develop the NGO's brand globally.
Freelance Brand Strategist
Strategy Girl
Chipre
January 2022 - June 2023 (1 ano 5 meses)
I applied analysis, insight, experience, and well-trained instincts to develop and execute strategies and campaigns across channels and borders.
Head Of Strategy
Nicosia, Chipre
January 2019 - December 2021 (2 anos 11 meses)
Helped establish and grow the agency’s first strategy department into a four people powerhouse, that is now indispensable to the agency, its projects, and pitches Developed the communications strategy for all small- and large-scale brands of the McCann Cyprus client portfolio, delivering a clear roadmap to success
Key clients: The Coca-Cola Company, Epic telecoms, The Bank of Cyprus, Nicosia Mall, BMW, The German Oncology Center.
Senior Strategy Planner
Nicosia, Chipre
July 2017 - December 2019 (2 anos 5 meses)
Created macro-trends decks, by researching and identifying the major forces shaping our future and their relevance to business.

Conducted research and advised on marketing communications projects across all McCann Cyprus brands Crafted and rolled out an internal newsletter with key trends in the local and global market, that helped keep internal teams stay and up-to-date and create work that is culturally current.

Key clients: Carlsberg, Coffee Island, Petrolina, Universal Life Insurance, Larnaka Tourism Board.
Junior Strategy Planner
Nicosia, Chipre
January 2015 - June 2016 (1 ano 5 meses)
Standardised the strategy and creative briefing process.
Eliminated miscommunication across five teams, by constructing singular, insightful, data-informed strategic thinking

Educação

Master of Science (MSc) in Strategic Marketing

2011 - 2012 (1 ano)

BA (Hons) - Marketing with Business

2007 - 2010 (3 anos)

Other professional activities

PHNX Tribute 2020

Awards Jury Member

PHNX 2021

Awards Jury Member

PHNX 2022

Awards Jury Member

PHNX 2023

Awards Jury Member

PHNX 2024

Awards Jury Member

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