Titulo | Egret |
Agência |
Longplay 360
|
Campanha |
Notes
|
Anunciante |
National Forum for the Defense and Protection of Animals
|
Marca |
FNPDA
|
Data da primeira Transmissão/Publicação |
2011 / 10
|
Sector Empresarial | Questões ambientais e animais
|
Legenda | They had placed animals in our money. Now help us to invert the order. |
História | The idea of the campaign was to raise money to help the Fórum Nacional de Defesa e Proteção Animal (FNDPA). The brazilian paper money, the Real, have animal prints, the campaign makes an analogy between animals and money that needs to be collected. |
Filosofia | The brazilian paper money, the Real, have animal prints, the campaign makes an analogy between animals and money that needs to be collected. |
Problema | The Fórum Nacional de Proteção e Defesa Animal (FNPDA) was going through a severe financial crisis and needed to raise funds not to cancel their projects and to continue his journey for the animals. |
Resultado | The LongPlay's campaign developed for the National Forum for the Defense and Protection of Animals raised more than 50% over the same period last year, which prevented some projects were canceled. |
Tipo de Mídia |
Imprensa e publicações
|
Redator |
Marcel Petroff
|
Director de arte |
Eduardo Basque
|
Fotógrafo |
Luciano Munhoz
|
Director criativo |
Fernando Luna
|