Eduardo Basque
Associate Creative Director at The Bloc
New York, Estados Unidos
TituloEgret
Agência
Campanha Notes
Anunciante National Forum for the Defense and Protection of Animals
Marca FNPDA
Data da primeira Transmissão/Publicação 2011 / 10
Sector Empresarial Questões ambientais e animais
Legenda They had placed animals in our money. Now help us to invert the order.
História The idea of the campaign was to raise money to help the Fórum Nacional de Defesa e Proteção Animal (FNDPA). The brazilian paper money, the Real, have animal prints, the campaign makes an analogy between animals and money that needs to be collected. 
Filosofia The brazilian paper money, the Real, have animal prints, the campaign makes an analogy between animals and money that needs to be collected. 
Problema The Fórum Nacional de Proteção e Defesa Animal (FNPDA) was going through a severe financial crisis and needed to raise funds not to cancel their projects and to continue his journey for the animals. 
Resultado The LongPlay's campaign developed for the National Forum for the Defense and Protection of Animals raised more than 50% over the same period last year, which prevented some projects were canceled. 
Tipo de Mídia Imprensa e publicações
Redator
Director de arte
Fotógrafo
Director criativo

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