| Titulo | The Golden Oven |
| Agência | FCB Canada |
| Campanha | The Golden Oven |
| Anunciante | McCain |
| Marca | McCain |
| Posted | Novembro 2021 |
| Sector Empresarial | Comida |
| História | The McCain Golden Oven completely flipped the script on Gen Z’s most hated ad format – YouTube pre-roll ads. In order to reach this elusive audience, we created a first ever YouTube-first campaign where you can win simply by watching an ad! We took something Gen Z hates to watch – pre-roll ads – and turned them into pre-roll lottery tickets, rewarding winners with 100’s of bags of fries and other prizes. |
| Tipo de Mídia | Case Study |
| Chief Creative Officer | Nancy Crimi-Lamanna |
| Chief Creative Officer | Jeff Hilts |
| Director assistente criativo | Marty Hoefkes |
| Director assistente criativo | Michael Morrelli |
| Managing Diretor | Ricky Jacobs |
| Group Account Director | Ravi Singh |
| Supervisor de conta | Chris Flynn |
| Broadcast Producer | Carol Boate |
| Project Manager | Kendra Plantt |
| Project Manager | Sadaf Ghandehari |
| Chief Strategy Officer | Shelley Brown |
| Planeador | Malav Naik |
| Senior Director | Joanna Janisse |
| Planeador | Joanna Janisse |
| Realizador | Andrea Neale |
| Sr. Connection Planner | Raina Resplandor |
| Produtora | FuelContent |
| Produtor executivo | Stef Fabich |
| Empresa de produção | FuelContent |
| Editor | Jonathan Garofalo |
| After Effects | Jonathan Garofalo |
| Editor | Vanessa Di Staulo |
| After Effects | Vanessa Di Staulo |
| Web Developer | Promotional Solutions |
| VP Marketing | Bryan McCourt |
| Marketing Director | Michael Embir |