Shehan Samarasinha
Director / Chief Strategy Officer at Triad Pvt Ltd
Colombo, Sri Lanka
TituloLife Chant
Agência
Campanha Life Chant
Anunciante Colombo Municipal Council
Marca Colombo Municipal Council
PostedJunho 2019
Sector Empresarial Associações de informação e de luta contra doenças
História In Sri Lanka’s largest city Colombo, slums account for over 50% of the population. In these areas dengue has reached epidemic levels as people unknowingly end up breeding dengue mosquitos. Educative programs by the Colombo Municipal Council are ignored. So we turned to the only authority they listen to – religion. With shrines and temples situated throughout these slums, we used their speaker system as a medium to educate the community on dengue breeding. The message aired twice daily during regular prayers which happens to be the very time the dengue mosquito is most active. Written, recited and recorded by monks, Life Chant has used an unconventional medium to educate people about dengue breeding.
Tipo de Mídia Televisão e Cinema
Comprimento
Managing Diretor
Director executivo criativo
Diretor de Planejamento Estratégico
Director de arte
Redator
Illustrator
Idea Creation
Redator

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