Shehan Samarasinha

Shehan Samarasinha

Director / Chief Strategy Officer at Triad Pvt Ltd
Colombo, Sri Lanka

Sumário

Known as a “planning head with a creative heart”, Shehan Samarasinha is a Director & Chief Strategy Officer at Triad, Colombo. Contributing to several milestones in the Sri Lankan Ad industry, Shehan became the 1st to be awarded “Global Strategic Planning Leader 2021 – Finalist”, “South Asia Strategic Brand Planner of the Year 2021 & 2020”, while contributing to Triad being named Sri Lanka’s 1st agency to be awarded “South Asia Independent Agency of the Year 2021”. Playing a dual role both in strategy and creative, Shehan’s unique perspective was called upon as he was selected as the only Sri Lankan representative at the APAC Chapter of the ANA/Cannes Lions Global CMO Growth Council in 2019.

In just two years Shehan has helped transform the agency as one of the most awarded in Sri Lanka with over 50 international awards hailing from Effie Awards, NewYorkFestivals, Spikes Asia, D&AD, AdFest, Cresta Awards, AD Stars, Indie Awards, Dragons of Asia and MAA Globes Worldwide.

Positions

Director - Strategic Planning
Triad Pvt Ltd
Sri Lanka
2012 - Present (12 anos 2 meses)
Director - Strategic Planning Sep 2016 – Present
Brand Manager Apr 2015 – Aug 2016

- Brand management of Mobitel inclusive of competitor & industry analysis and quarterly reviews

- Event management from concept development through to event launch

- 360 degree campaigns handled from concept development, through to launch

- Retail visits to understand buyer behavior, competitor branding, retail branding and office branding

- Developing the communication strategy for new product launches

- Meeting budgets and compiling forecasts for Brands
managed

see less
TitleBrands Group Head
Dates EmployedApr 2013 – Mar 2015
Employment Duration2 yrs
LocationColombo, Sri Lanka
- Brand management of Mobitel inclusive of competitor & industry analysis and quarterly reviews

- Event management from concept development through to event launch

- 360 degree campaigns handled from concept development, through to launch

- Retail visits to understand buyer behavior, competitor branding, retail branding and office branding

- Developing the communication strategy for new product launches

- Meeting budgets and compiling forecasts for Brands
managed

Brands Executive Jun 2012 – Mar 2013

Trainee Brands Executive Apr 2012 – Jun 2012
Winner
Epica Awards Sri Lanka
Sri Lanka
March 2020 - April 2020 (1 mês)

Life Chant awarded 2 Golds, 2 Silver and 1 Bronze
case film - https://www.youtube.com/watch?v=YkDnphorXgk&t=2s

Inherit his name, Inherit his way awarded 2 Golds
Case film - https://www.youtube.com/watch?v=B9kQi_HSnoE&t=12s

Educação

Bachelor of Science

2008 - 2011 (3 anos)

Other professional activities

PHNX Tribute 2020

Awards Jury Member

PHNX 2023

Awards Jury Member

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