Titulo | IMARS Cinema |
Agência | Tencent |
Campanha | IMARS Cinema |
Anunciante | Tencent |
Marca | TENCENT YOUTH SCIENCE FESTIVAL |
Posted | Julho 2020 |
Sector Empresarial | Publicidade e comunicação |
História | IMARS CINEMA explores if there is water on Mars. In order to involve students from the rural Northwestern part of China, Tencent constructed a cinema on wheels and visited 10 middle and elementary schools within two months. The cinema resembles a space capsule, creating an immersive rocket-launching experience for the students. The video is projected on the glass window so students can enjoy learning through the beauty of technology. |
Tipo de Mídia | Interactive Outdoor Experience |
Comprimento | |
Designer | Zhenghan Cai |
Designer | Scott Xie |
Designer | Mogo Wu |
Director executivo criativo | Akae Wang |
Realizador | Scott Xie |
Director of Art Production | Zhenghan Cai |
Produtor executivo | Joan Wang |
Produtor da agência | Ahjan Huang |
Editor | Kimi Huang |
Editor | Dong Xie |
Redator | Zita Zou |
Director de fotografia | Ximen Lu |
PR & Communications Director | Vincent Li |
Brand Director | Derek Song |
Brand Manager | Justin Lu |
Brand Manager | Ninaw Lin |
Director de arte | Ivy Huang |