| Titulo | The Offline Playlist |
| Agência | 360i |
| Campanha | The Offline Playlist |
| Anunciante | New Orleans Tourism Marketing Corporation |
| Marca | New Orleans Tourism Marketing Corporation (NOTMC) |
| Posted | Abril 2020 |
| Sector Empresarial | Destinaçãoes (Países e lugares) |
| História | First, we created a playlist that reflected the true sound of the city, as defined by years of listener habits. Then, we performed the playlist live, from start to finish, in its original order, at the iconic Preservation Hall, for lucky fans who followed it. The result was a first-of-its-kind, star-studded concert that reimagined what it meant to make a playlist in the first place. The lineup included Jon Batiste (Late Show with Stephen Colbert), Irma Thomas, Curren$y, Mannie Fresh, Alynda Segarra, Boyfriend, Dirty Dozen Brass Band, and other local stars who collectively make up six Grammy nominations, seven platinum albums, 23 Hot 100 singles, and more than 100 million Spotify streams. In total, the project produced a historic concert, live album, sponsored Spotify content, broadcast commercials, out of home, social and influencer content, and a full-length documentary which has embarked on an international festival tour. |
| Tipo de Mídia | Outros |
| Comprimento | |
| New Orleans Tourism President & CEO | Mark Romig |
| New Orleans Tourism VP Marketing & Special Events | Jeremy Cooker |
| Chief Creative Officer | Menno Kluin |
| Director executivo criativo | Frank Cartagena |
| Director executivo criativo | Sam Shepherd |
| Director criativo | Andrew Hunter |
| Director criativo | Doug Murray |
| AssociateCopywriter | Christian Napolitano |
| AssociateArt Director | Taylor Roberts |
| Designer | Brian Gartside |
| Designer | Sophia Del Plato |
| Director de contas | PJ Sibille |
| EVP Media | Scott Daly |
| Media Supervisor | Melissa Flaherty |
| Media Manager | Liana Comito |
| Diretor de Estratégia | Leslie Brennan |
| Senior Director Influencer Marketing | Scott Slattery |
| PR | Scott Slattery |
| Manager Influencer Marketing | Emily Rizzo |
| PR | Emily Rizzo |
| Produtor executivo | Carly Salaman |
| Business Affairs | Linda Ferrara |
| Produção | 11 Days |
| Produtor executivo | Shelby Hunter |
| Realizador | Brian |
| Producer | Cindy Fertitta |
| DP | Natalie Kingston |
| Editor | Pete Slife |
| Design de imagens | Michelle Morris |
| Mix | Carl Mandelbaum |
| Colorização | Kath Raisch |
| Fotografia / Illustration | Danny Clinch |
| Fotografia / Illustration | Justen Williams |