Diego Pinto
Sound Designer Music Composer at Freelance
Madrid, Espanha
TituloNature Is Calling For Help
Titulo (língua original)La naturaleza está pidiendo ayuda
BriefWe have been witnessing for decades how the devastation of our nature takes millions of animals lives each year, and during the last one, more than 4.5 million bushfires were registered, over 3 billion animals died just in bushfires of Australia and more than 13 million hectares were deforested in the world. Reaching the highest level in history of 40 soccer fields of virgin forests per minute. For this reason, we created “Nature is calling for help”, the first radio campaign made with real bird songs, recorded while their forests were being destroyed. Making an emergency call that seeks to raise awareness and make visible the impact of bushfires and deforestation on the biodiversity and ecosystem of our planet. Because if through all these years they didn't listen to us, now they will listen to them.
Agência
Campanha Nature is calling for help
Anunciante WWF
Marca WWF Chile
Data da primeira Transmissão/Publicação 2020 / 11
Sector Empresarial Silvicultura, horticultura e sementes
História Wunderman Thompson Chile launched a radio campaign for WWF Chile (the World Wide Fund for Nature), one of the world’s longest-established independent conservation organizations. The agency helped create real sounds on the radio ad of an Australian magpie mimicking a firemen’s sirens, and a Lyrebird imitating the sound of chainsaws. Wunderman Thompson Chile says: “We have been witnessing for decades how the devastation of our nature takes millions of animals lives each year, and during the last one, more than 4.5 million bushfires were registered, and more than 13 million hectares were deforested in the world. For this reason, with WWF Chile we created “Nature is calling for help”: the first radio campaign made with real bird songs, recorded while their forests were being destroyed. Making an emergency call that seeks to raise awareness and make visible the impact of bushfires and deforestation on the biodiversity and ecosystem of our planet. Because if through all these years they didn't listen to us, now they will listen to them.”
Tipo de Mídia Rádio
Comprimento
VP Creative
Director de contas
Director criativo
Redator
Director de arte
Director de arte
Director de arte

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