Jimmy Nelson - "Jimmy Nelson - The Preservation Robot"

Technology – and specifically the internet – is allowing Western culture to saturate the world. This is threatening our global cultural diversity.



Photographic artist Jimmy Nelson has spent the last 30 years travelling to the farthest corners of the world to visit and photograph some of the last indigenous cultures still alive. His work has subsequently been used to garner support and help restore a sense of pride around indigenous ways of life. Nelson believes that exposing the world to the richness and range of indigenous peoples is the way to safeguard not only their traditions and ways of life, but also to bolster one of humanity’s greatest values: cultural diversity.

Nelson has witnessed the sharp decline in cultural diversity in the last decades, and realized that he needed a far-reaching approach to tell people about this global issue. The Preservation Robot is his effort to reverse this decline.


Client: Jimmy Nelson
Photographic Artist: Jimmy Nelson
Public Relations & Partnerships Manager: Marit Hoog
Project Manager: Coco Box

Agency: J. Walter Thompson Amsterdam
Creative Lead: Bas Korsten
Senior Art Director: Tunchan Kalkan
Creative: Marius Gottlieb
Creative: Jasper Korpershoek
Digital producer: Reinier Slothouber
Digital Producer: Hans Dekker
Producer: Charlotte Lilly
Producer: Anne Cliff
Design and photography: Robert Harrison
PR Director: Jessica Hartley

Digital Partner: SuperHero CheeseCake
Rian Verhagen - Managing Partner / Director of Technology
Niels van Esch - Managing Partner / Head of Production
Kev Mayo - Creative Technologist
Mathijs Peerboom - Lead Creative Developer
Stan van Oers - Creative Developer
David van Ochten - Creative Developer
Antoine P.Kostadinoff - Interactive Art Director
Raphael Ferraz - Senior Digital Designer
Joris van Raaij - Motion Designer
Carina Schutte - QA
Pim van Daelen - UX Designer
Bas Schutte - Sr. Digital Producer

Technical Partner: Milvum
CTO: Arvind Jagesser
Developer: Kaj Oudshoorn
Developer: Tim de Jong
Developer: Albert ten Napel
Developer: Jelle Licht

Production Company: Tim Arnold AV
Editor & Film: Tim Arnold
Motion Graphics: Tim Arnold
Sound Design: Tim Arnold