Gastropolis Cooking School wanted to improve its online presence, attracting more people to its courses. To distinguish Gastropolis from its competitors and show that it offers a truly amazing experience, the agency created a website that no one has experienced before. "Get Mesmerized!" is the first visual experience of the website, taking the viewer on an infinitive culinary loop journey inside the mind-blowing dimensions of five different cuisines.
Filosofia
Gastropolis Cooking School wanted to improve its online presence, attracting more people to its cooking courses. But how to convince people that Gastropolis offers a unique, unparalleled cooking experience? Get them mesmerized. Show them a revolutionary, magical dimension of cooking noone has experienced before. Cooking is a complex sensory-spiritual experience. Working with various ingredients, being exposed to smells and tastes, taking part in the act of creation – it puts everyone into a different state of mind.
Problema
How can we expose people to this complex experience of cooking? How can we make them curious about it – when our main communication channel is a single website?
Resultado
We’ve created a website that gives an unusual, mesmerizing visual experience, taking the viewer on a culinary journey inside the mind-blowing dimensions of five different cuisines. Thus generating curiousity and excitement about the various cooking courses of Gastropolis.