Titulo | Agreement with Mother Film Case (RU) |
Agência | RA Kombinat |
Campanha | Agreement with Mother |
Anunciante | ForteBank |
Marca | ForteBank |
Data da primeira Transmissão/Publicação | 2020 / 3 |
Sector Empresarial | Serviços bancários, investimentos, corretores de bolsa |
Filosofia | On March 8, everyone calls their mom, but from the next day people do it less often. ForteBank decided to better the situation and created a special “Agreement with Mother” then quietly sticking it in an each agreement with the bank. By signing the “Agreement with Mother”, the client of the bank promises to call his/her mother, come to visit her and give flowers and gifts more often. ForteBank has shot the reaction of customers on a hidden camera and then released a small video. |
Tipo de Mídia | Relações públicas |
Comprimento | |
Marketing Director | Anton Kim |
Editor | Daniyar Agabekov |
PR manager | Elvira Peltola |
Director criativo | Nikita Ermolaev |
Redator | Rasul Abidov |
Designer | Inna Gurets |
Director de contas | Elena Dmitrieva |
Account Manager | Taissia Samoilova |