Sid Nair
Creative Director at Dentsu Creative, Malaysia; Dentsu Group
Kuala Lumpur , Malásia
VIVA is Bahrain’s most popular telecom network. On their 7th anniversary, our film featured the very people that made VIVA a market leader - the customers. The plot was simple. Thanks to a super-fast network, it's impossible to take your eyes off the phone nowadays. We are constantly reminiscing about our lives through Instagram photos, bonding with our loved ones and so on. We captured the story behind every eye and played it across cinemas in the country.

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