Kenji Hosokawa

Driving key business initiatives for the NOURIANZ brand team at Kyowa Kirin Co., including 10+ rebranding campaigns for target physician & consumer audiences which contributed to a 17% increase in YoY revenue for the North American market

Campaign launches - NOURIANZ Branded Facebook Ad Campaigns, Consumer/Physician Website Rebranding, Sales Rep Newsletters, KOL Video Launches, Consumer/Physician CRM Emails, Veeva CRM Sales application relaunch

Skills: Client Services · Account Management · Media Relations · Campaigns · Pharmaceutical Marketing

Co-led multiple marketing campaigns around the national “Live In The Moment” rebranding for the Otezla DTC brand ensuring brief objectives, deliverables, timing, & budgets were met which contributed to a 1% sales & 2% volume growth YoY

Campaign Launches - Otezla “Live In The Moment“ branded Shelf-shouter, Receipt, Display Ads, Style Guide, & Organic Instagram page

Skills: Media Relations · Campaigns · Creative Agencies · Client Communication · Pharmaceutical Marketing

Developed 5+ business strategies and facilitated key business initiatives with the executive team about the research I developed on AdPlatz service offerings, project leads, current agency positioning in the Japanese market, and global client opportunities

Skills: Operations Management · Relationship Building

Day to day lead for DDB, LEAP, and Hogarth accounts and direct report to the C-Suite team in charge of managing invoicing & coordination between departments, workflows, and project leads which led to a 136% increase in YoY billings

Skills: Presentations · Relationship Building · Campaigns