Titulo | So Good |
Agência | FRED & FARID Los Angeles |
Campanha | Life Insurance So Good You Might Wish You Didn't Have It |
Anunciante | Ladder |
Marca | Ladder |
Data da primeira Transmissão/Publicação | 2021 / 10 |
Sector Empresarial | Seguros |
Filosofia | Ladder’s “So Good” campaign is built around a unique consumer insight: almost 1 in 2 couples with life insurance joke about taking each other out for the payout, according to a recent survey of 3,000+ respondents. Centering on a family who has booby trapped their home, the spot shows Dad expertly navigating his normal day-to-day of dynamite sticks and children’s archery bows, all the while lovingly humoring his very “creative” family. The commercial feels immediately relatable, yet completely unexpected. It is that combination of familiarity and surprise that enables the brand to cut through the noise in a unique way. |
Tipo de Mídia | Televisão |
Comprimento | |
Director de publicidade | Olivia Borsje |
Director de publicidade | Casey Dubie |
Director de publicidade | Conor Coughlan |
Director de publicidade | Liana Corwin |
Chief Creative Officer | Fred & Farid |
Director criativo | Chelsea Steiger |
Diretor dos Negócios | Nathan Smith |
Redator | Hilary Smith |
Estrategista | Jess Neill |
Produtor executivo | Amanda Van Caneghem |
Producer | Kristin Childers |
Produtora | Kapsized |
Realizador | Casey Storm |
Produtor executivo | Jed Herold |
Produtor executivo | Scott Kaplan |
DP | Jake Polonsky |
Producer | John Gilliland |
Empresa de produção | Exile Editorial |
Editor | Matt Murphy |
Assistant Editor | Eduardo Wong |
Produtor executivo | CL Kumpata |
HOP | Jennifer Locke |
Pós produção | David Won |
Colorização | Co3 / Los Angeles |
Colorist | Sean Coleman |
Senior Producer | Matt Moran |
Finishing | Cosmo Street |
Finishing | Taylor Armstrong |
Som | Lime Studios |
Mixer | Sam Casas |
Produtor executivo | Susie Boyajan |