Chelsea Steiger
Director criativo at FRED & FARID Los Angeles
Los Angeles , Estados Unidos
TituloSo Good
Agência
Campanha Life Insurance So Good You Might Wish You Didn't Have It
Anunciante Ladder
Marca Ladder
Data da primeira Transmissão/Publicação 2021 / 10
Sector Empresarial Seguros
Filosofia Ladder’s “So Good” campaign is built around a unique consumer insight: almost 1 in 2 couples with life insurance joke about taking each other out for the payout, according to a recent survey of 3,000+ respondents.

Centering on a family who has booby trapped their home, the spot shows Dad expertly navigating his normal day-to-day of dynamite sticks and children’s archery bows, all the while lovingly humoring his very “creative” family. The commercial feels immediately relatable, yet completely unexpected. It is that combination of familiarity and surprise that enables the brand to cut through the noise in a unique way.
Tipo de Mídia Televisão
Comprimento
Director de publicidade
Director de publicidade
Director de publicidade
Director de publicidade
Chief Creative Officer
Director criativo
Diretor dos Negócios
Redator
Estrategista
Produtor executivo
Producer
Produtora
Realizador
Produtor executivo
Produtor executivo
DP
Producer
Empresa de produção
Editor
Assistant Editor
Produtor executivo
HOP
Pós produção
Colorização
Colorist
Senior Producer
Finishing
Finishing
Som
Mixer
Produtor executivo

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