Gürkan Akkurt
Sr. Creative, Copywriter at TBWA\ISTANBUL
Istanbul/Berlin, Turquia
TituloGoogle Maps - Urban Escape Plan - AME
Anunciante N/A
Marca Google Maps
Data da primeira Transmissão/Publicação 2014 / 1
História In 2014, Google Maps needed a plan to rescue people from concrete walls and steel frames, and help them to escape to nature.

Urban Escape Plan answered the call. An integrated hyper-localized campaign's mechanism simply worked with a click or touch and gave the user the fastest route into the nearby green spots. The green areas are curated by bloggers and Instagrammers from all over Germany.
Tipo de Mídia Interatividade
Creative Copy

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