The Brief
A create brand film in digital for the BASF - Master builders solutions
The Idea
We had an insight a friend in need is a friend indeed. “Best Friend"
We had an idea where a group mason is sitting on the roadside and waiting for daily wage work. Where one of the masons looks distressed because he has no money for medicine for his sick daughter, meanwhile another masons offered work by a contractor. He looks at his friend & asked him to take that work. Master builder’s solutions have a friendship with concrete structure like this the 100% best friend.