Titulo | FAQ |
Brief | Readers were given the power to directly question politicians, thus finding out what the local elections were really about. Instead of an uninterested “f#ck the elections” readers could instead “FAQ the elections” (as in, Frequently Asked Questions). This put the power back where it belongs, in the hands of the readers. |
Agência |
Boondoggle
|
Campanha |
Faq
|
Anunciante |
De Persgroep
|
Marca |
De Morgen
|
Posted | Novembro 2019 |
Sector Empresarial | Banca, finanças, lei e seguros
|
História | We gave readers the power to directly ask questions to their politicians, thus finding out what the local elections were really about. Instead of an uninterested “f#ck the elections” we gave readers the power to “FAQ the elections” (meaning frequently asked questions) By FAQ'ing politicians and issues we put the power back where it belongs, in the hands of the readers. |
Tipo de Mídia |
Case Study
|
Digital Marketing Manager |
Charlotte Ghekiere
|
Director criativo |
Leon Jacobs
|
Redator |
Bouke Zoete
|
Director de arte |
Jonas Marysse
|
Director de arte |
Robin de Wachter
|
Estrategista |
Stijn Cox
|
Estrategista |
Carla Mouchbahani
|
Design |
Philippe Pauwels
|
Director de contas |
Sofie Sermon
|
Animação |
Koen Rollé
|