Thomas  Shadoff
Director de media at Bensimon Byrne
Toronto, Canadá
TituloThe healing house
BriefHealing House is a wellness spa designed to fight HIV stigma and demonstrate how an HIV-positive person’s touch has the power to be healing, rather than threatening. The world’s first HIV-positive spa was launched to underline the fundamental human need for touch, its therapeutic benefits, and how it’s often withheld from people with HIV. Eighteen HIV-positive volunteers were trained to perform neck, back and shoulder massages. To attract the press, an essential oil was sent to over 200 media along with a certificate for a free massage.
Agência
Campanha Healing House
Anunciante Casey House
Marca Casey House
PostedJunho 2019
Sector Empresarial Associações de informação e de luta contra doenças
História On November 29, Casey House is launching Healing House, the world’s first pop-up HIV+ spa in Toronto, Canada. A recent study commissioned by Casey House revealed that half of Canadians and almost half of Americans would be nervous to find out they’d come in contact with someone living with HIV/AIDS. Healing House will explore the power of compassion through touch to address the stigma experienced by people living with HIV/AIDS. While 88% of Canadians agree Canada is a compassionate country, more than half of the population would not be comfortable touching someone living with HIV/AIDS. Casey House was founded on compassion and this new campaign will encourage people to look inward and explore how understanding they truly are, by revealing what North Americans really think about HIV/AIDS.
Tipo de Mídia Case Study
Comprimento
Director executivo criativo
Director criativo
Director criativo
Director criativo
Director criativo
Director criativo
Redator
Redator
Director de arte
Director de arte
Director de arte
Estrategista
Produtor da agência
Business Leader
Program Director
Project Manager
Fotógrafo
Director de media
Media Supervisor
Community Manager
Managing Diretor
Director de contas
Senior Account Manager
Media Relation
Media Relation
Media Relation
Media Relation
Account Manager
Associate Account Manager
Event producer
Event producer

People related to this work

You might also like...

Create a free Talent profile and become a member of AdForum

Get Started