| Titulo | The Exhibition / Unknown Places |
| Agência | DDB Group Italy |
| Campanha | Say Yes To The World |
| Anunciante | Lufthansa |
| Marca | Lufthansa |
| Data da primeira Transmissão/Publicação | 2018 / 11 |
| Sector Empresarial | Transportes aéreos, de estrada, marítimos, ferroviários e de cruzeiro |
| História | In Italy, fake holidays are a growing phenomenon, even if Italians dream of traveling.We showed how illusory is to think that the world is just a click away, and we did it by organizing the first fake travel exhibition in one of the sacred places for Italian art: La Triennale di Milano.A journey through 10 photographs of non-existent places, each with its own credible story.At the end of the exhibit, inside a reveal area, people discovered that all the artworks were been created digitally by an artist, mixing together real locations. On the wall, a video and a manifesto reminded everyone that there is only one way to truly discover the world: by travelling. |
| Tipo de Mídia | Eventos |
| Comprimento | |
| Director executivo criativo | Luca Cortesini |
| Director executivo criativo | GABRIELE Caeti |
| Creative Supervisor | Stefano Tunno |
| Creative Supervisor | Milton Siclari |
| Redator | Giorgio Turco |
| Director de arte | Giacomo Morbidi |
| Director de arte | Silvia Plebani |
| Social Media Director | Nicolò Augelli |
| Community Manager | Ornella Messina |
| Head of Digital Planning | Laura Fratini |
| Group Operations Director | Sonia Magri |