Titulo | Talking can save lives |
Brief | Suicide is the second biggest killer of German youth. It’s proven that discussing your feelings is one of the most effective ways to prevent suicide. However, suicide is a taboo topic that isn’t being discussed. On September the 10th, the International day of suicide prevention, Caritas launched a campaign (#YouMattertoMe) within the gaming community, turning a taboo topic into a talking point for German youth. A game with a difference. A game that can only be played once. |
Agência | BBDO Group Germany |
Campanha | Talking can save lives |
Anunciante | Deutscher Caritasverband e.V. |
Marca | Suicide Prevention Service [U25] |
Posted | Novembro 2019 |
Sector Empresarial | Acções caridade, fundações, voluntariado |
História | Caritas created their [U25] organization to help combat the alarming German suicide statistics by offering verbal and text based support and counseling to vulnerable youth under the age of 25. |
Tipo de Mídia | Branded Content |
Chief Creative Officer | Wolfgang Schneider |
Creative Managing Director / ECD | Kristoffer Heilemann |
Director criativo | Andy Wyeth |
Director criativo | Konstanze Druyen |
Conceito | Rodrigo Henriques |
Conceito | Michael Plueckhahn |
Concept / Chief Production Officer | Steffen Gentis |
Director de arte | Ailton Henriques |
Director de arte | Till Reiber |
Director de arte | Rosario Brancato |
Redator | Christian Korntheuer |
Account Management Team | Patrick Krug geb. Heinz |
Account Management Team | Marta Zlatewa |
Account Management Team | Marco Triendl |
Account Management Team | Jan Kronies |
Creative technologist | Martin Boeing-Messing |
Game Consultant | Kristin Janulik |
Produtora | CraftWork Duesseldorf |
Empresa de design sonoro | Motor Entertainment GmbH |
Produção de som | nhb Berlin |
Produtor de som | Verena Beck |
Realizador | Sven Schrader |