|Titulo||Talking can save lives|
|Brief||Suicide is the second biggest killer of German youth. It’s proven that discussing your feelings is one of the most effective ways to prevent suicide. However, suicide is a taboo topic that isn’t being discussed. On September the 10th, the International day of suicide prevention, Caritas launched a campaign (#YouMattertoMe) within the gaming community, turning a taboo topic into a talking point for German youth. A game with a difference. A game that can only be played once.|
|Agência||BBDO Group Germany|
|Campanha||Talking can save lives|
|Anunciante||Deutscher Caritasverband e.V.|
|Marca||Suicide Prevention Service [U25]|
|Sector Empresarial||Acções caridade, fundações, voluntariado|
|História||Caritas created their [U25] organization to help combat the alarming German suicide statistics by offering verbal and text based support and counseling to vulnerable youth under the age of 25.|
|Tipo de Mídia||Branded Content|
|Chief Creative Officer||Wolfgang Schneider|
|Creative Managing Director / ECD||Kristoffer Heilemann|
|Director criativo||Andy Wyeth|
|Director criativo||Konstanze Druyen|
|Concept / Chief Production Officer||Steffen Gentis|
|Director de arte||Ailton Henriques|
|Director de arte||Till Reiber|
|Director de arte||Rosario Brancato|
|Account Management Team||Patrick Heinz|
|Account Management Team||Marta Zlatewa|
|Account Management Team||Marco Triendl|
|Account Management Team||Jan Kronies|
|Creative technologist||Martin Boeing-Messing|
|Game Consultant||Kristin Janulik|
|Empresa de design sonoro||Motor Entertainment GmbH|
|Produção de som||nhb Berlin|
|Produtor de som||Verena Beck|
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