Christian Korntheuer
Senior Copywriter Digital at BBDO
Düsseldorf, Alemanha
TituloLife Lolli - a lollipop designed to save lives
Agência
Campanha Life Lolli
Anunciante Kmsz (bone marrow donation center)
Marca Life lolli
Data da primeira Transmissão/Publicação
Sector Empresarial Hospitais e clínicas
História German bone marrow donation center KMSZ wanted to send an important message about stem cell donations and underscore just how critical they can be for patients of blood cancer, sometimes their only hope for survival. The best donors are under 30 but KMSZ needed to find them and encourage them to donate. To do so, they created Life Lolli, a heart-shaped lollipop with a swab in place of a stick to collect DNA. Influencers helped spread the word on social media with #lifelolli and the lollipops were made available in stores across the country and for order online.
Tipo de Mídia Televisão
Comprimento
Chief Creative Officer
Director executivo criativo
Director criativo
Director criativo
Realizador
Director de arte
Conceito
Director de arte
Director de arte
Director de arte
Redator
Redator
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Account Management
Account Management
Project Manager
Project Manager
Creative technologist
Head Of Planning
Pós-produção
Chief Production Officer
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Produtor
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Music & Sound Design
Director / DOP / Editor / Animation
Director de fotografia
Animação
Empresa de design
PR Agency Ketchum Germany
Agência de Mídia
Agência de Mídia
Agência de Mídia areasolutions

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