Vinicius Santos
Marketing Director at Sanofi Medley Farmaceutica
TituloThe Greatest Carnival Without Pain
Agência
Campanha The Greatest Carnival Without Pain
Anunciante Sanofi Medley Farmaceutica
Marca Dorflex
Data da primeira Transmissão/Publicação 2019
Sector Empresarial OTC - Medicina tradicional
Filosofia Salvador is the Brazilian capital of Carnival, world-famous for its intensity and energy. But spending days partying around town takes a toll on the body: muscle pain. Worse: it makes people miss part of the most important Brazilian party.
Dorflex, the number 1 pain reliever in Brazil, wasn’t OK with that. We needed to save people's Carnival from the pain, or like we say in Portuguese, “dor”. But how could we help people overcome it when “dor” is present even on the name of the city? In order to strikethrough "dor", we transformed the city of Salvador into the city of SALVA (which means “SAVE” in Portuguese).
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