Titulo | Burn Racist Giga (Film Case) |
Brief | This clever troll operation took power away from racists. Many racists have access to a fairly limited amount of mobile data. On social media, the agency seeded racist videos that had a far bigger than usual file size (600MB). When racists watched the films, their mobile data quickly burned down to a crisp, taking them offline. |
Agência | HoC Milan |
Campanha | Burn Racist Giga |
Anunciante | Rolling Stone Magazine |
Marca | Rolling Stone Magazine |
Data da primeira Transmissão/Publicação | 2019 / 4 |
Sector Empresarial | Jornais, revistas e livros |
História | Burn Racist Giga. A secret operation to remove racism from the internet. Using popular racist videos – with a little twist: A much bigger file size. After watching these videos for a few minutes, racist viewers have used up their data – and are offline. |
Tipo de Mídia | Digital Installation |
Comprimento | |
Trilha sonora | Disclosure - Universal |
Produtora | OltreFargo |
Director executivo criativo | Oliver Palmer |
Director criativo | Pasquale Frezza |
Director criativo | Luca Iannucci |
Director de arte | Max Bratti |
Director de arte | Matteo Busti |
Redator | Vittorio Giannotti |
Director de contas | Ginevra Galletti |
Director de contas | Alessandro Pierobon |
Director de media | Vittorio Bucci |
Managing Diretor | Alessandro Pierobon |
Estrategista | Luca Tapognani |
Realizador | Tommaso Terigi |
Produtor da agência | Federico Mazzola |
Produtor da agência | Nicolò Dragoni |
Pós produção | OltreFargo |
Digital Production | Plan.Net |