Vittorio Bucci
Director de media at HoC Milan
Milan, Itália
TituloBurn Racist Giga (Film Case)
BriefThis clever troll operation took power away from racists. Many racists have access to a fairly limited amount of mobile data. On social media, the agency seeded racist videos that had a far bigger than usual file size (600MB). When racists watched the films, their mobile data quickly burned down to a crisp, taking them offline.
Agência
Campanha Burn Racist Giga
Anunciante Rolling Stone Magazine
Marca Rolling Stone Magazine
Data da primeira Transmissão/Publicação 2019 / 4
Sector Empresarial Jornais, revistas e livros
História Burn Racist Giga. A secret operation to remove racism from the internet. Using popular racist videos – with a little twist: A much bigger file size. After watching these videos for a few minutes, racist viewers have used up their data – and are offline.
Tipo de Mídia Digital Installation
Comprimento
Trilha sonora Disclosure - Universal
Produtora
Director executivo criativo
Director criativo
Director criativo
Director de arte
Director de arte
Redator
Director de contas
Director de contas
Director de media
Managing Diretor
Estrategista
Realizador
Produtor da agência
Produtor da agência
Pós produção
Digital Production

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