Lorenzo Lazzari
Cenógrafo at Platige Image
Warsaw, Polônia
Titulo#CiaoKendall
Agência
Campanha #CiaoKendall
Anunciante Reserved
Marca Reserved
Data da primeira Transmissão/Publicação 2019 / 10
Sector Empresarial Vestuário, moda e calçado
História The #CiaoKendall campaign was created to introduce the brand’s new ambassador Kendall Jenner. In the short film, the celebrity played multiple parts. The visually sophisticated video showed various incarnations of the protagonist, each reflecting the world of high fashion in another way. The most interesting form of Kendall Jenner was the final one, with the star appearing as a mermaid. Her tail was created 100% using computer generated imagery.The tail movement stemmed mostly from Kendall’s hip movement. Tracking markers positioned on her body were transferred to the technical texture of the tail, making it possible for the animator to align them with physical hip markers. In the wide shot, where the entire tail is visible, the animation of the tip is inspired by nature.The design of the tail’s structure was a process that started with the reference material from the director. We created multiple concepts, adding more detail, and the design evolved until reaching its final look.
Tipo de Mídia Viral
Comprimento
Trilha sonora (Where Do I Begin?) Love Story by Shirley Bassey
Pós-produção
Actor/celebridade
Realizador
Produtora
Director de fotografia
Marketing Director
Assistant Director
Designer de produção
Production Design Company
Cenógrafo
Guarda-roupa/estilista
Make Up
Casting
Graphic Design Company

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