Titulo | Finish 'Kadın' Integration (Film Case) |
Agência | Havas Istanbul |
Campanha | Finish 'Kadın' Integration |
Anunciante | Reckitt Benckiser |
Marca | Finish |
Data da primeira Transmissão/Publicação | 2019 / 8 |
Sector Empresarial | Produtos de limpeza, sabões, detergentes |
Filosofia | Instead of creating an ad we used a product integration to a popular TV series and built the script around our purpose. We used a character “Bahar”, who hasn’t smiled since the first episode. Before the integration, influencers tweeted that Bahar needs a dishwasher. That tweet was broadcasted as a TV band without branding. We answered this tweet and announced that we had a surprise for her. Then a dishwasher was given as a gift to Bahar by her stepfather. Our ad became online just after that scene. In the ad, we see her smiling for the first time. |
Tipo de Mídia | Televisão |
Comprimento | |
Produtora | Circus |
Produtora | Contentine |
Produtora | DEPOfilm |
Director executivo criativo | Ergin Binyildiz |
Director criativo | Yavuzhan Gel |
Director de arte | Hasan Yildirim |
Director de arte | Ekrem Ertürk Düzel |
Director de arte | Melike Erdemir |
Redator | Omer Ceran |
Director de contas | Berk Yılmaz |
Director de media | Didem Demiralp |
Director de media | Nevin Nebioğlu |
Estrategista | Ayça Çınar |
Produção | Ender Sevim |
Produção | Melisa Gürkan |
Realizador | İlkay Kopan |
Director de fotografia | Andaç Şahan |
Música | 3K1A |
Produtor da agência | Sıla Salgın |
Pós produção | İmaj |
Account Management Team | İrem Pusal |
Account Management Team | Lyvia Kuyumcuoğlu |
Media Team | Aylin Aykut |
Media Team | Tekin Timoçin |
Media Team | Onur Güner |
Media Team | Tuğyan Şendil |
Media Team | Ülkü Şimşek |
Media Team | Hülya Ekmekçi |
Media Team | Erdem Yürük |
Social Media Team | İsmail Postalcıoğlu |
Social Media Team | Ece Özmet İşsever |
Social Media Team | Elif Deniz Yalçın |
Social Media Team | Yıldız Kaya |