Mustafa Bulek
Head of Digital Projects & Campaign Design at Havas Istanbul
Turquia
TituloFinish 'Kadın' Integration (Film Case)
Agência
Campanha Finish 'Kadın' Integration
Anunciante Reckitt Benckiser
Marca Finish
Data da primeira Transmissão/Publicação 2019 / 8
Sector Empresarial Produtos de limpeza, sabões, detergentes
Filosofia Instead of creating an ad we used a product integration to a popular TV series and built the script around our purpose. We used a character “Bahar”, who hasn’t smiled since the first episode. Before the integration, influencers tweeted that Bahar needs a dishwasher. That tweet was broadcasted as a TV band without branding. We answered this tweet and announced that we had a surprise for her. Then a dishwasher was given as a gift to Bahar by her stepfather. Our ad became online just after that scene. In the ad, we see her smiling for the first time.
Tipo de Mídia Televisão
Comprimento
Produtora
Produtora
Produtora
Director executivo criativo
Director criativo
Director de arte
Director de arte
Director de arte
Redator
Director de contas
Director de media
Director de media
Estrategista
Produção
Produção
Realizador
Director de fotografia
Música
Produtor da agência
Pós produção
Account Management Team
Account Management Team
Media Team
Media Team
Media Team
Media Team
Media Team
Media Team
Media Team
Social Media Team
Social Media Team
Social Media Team
Social Media Team

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