Mustafa Bulek
Head of Digital Projects & Campaign Design at Havas Istanbul
Turquia
TituloTurkey's Water
Agência
Campanha Turkey's Water
Anunciante Reckitt Benckiser
Marca Reckitt Benckiser
Data da primeira Transmissão/Publicação 2019 / 4
Sector Empresarial Produtos de limpeza, sabões, detergentes
História Turkey is only 11 years away from a water crisis. However, every year we waste water equal to the size of a lake on pre-rinsing. To change this, we started a campaign. First, we hacked our biggest economic forum with glasses which shows how much water remained in drying lakes. Then with National Geographic we made Turkey's first ever docudrama. We showed the near future of Istanbul. After that, we launched the ad campaign, showed the existing droughts. With this, viewers were directed to 'yarininsuyu.com' and discovered their water footprint. And now, we’re rewarding consumers for shrinking their water bills.
Tipo de Mídia Relações públicas
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Mais Informações yarininsuyu.com
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