Jonas Heitzer
Head of Technology at DieProduktMacher GmbH
Alemanha
TituloI Am Human
Agência
Campanha I am human
Anunciante Internationale Gesellschaft für Menschenrechte (IGFM)
Marca Internationale Gesellschaft für Menschenrechte (IGFM)
Data da primeira Transmissão/Publicação 2019 / 3
Sector Empresarial Direitos humanos
História People often act like they are living in a happy bubble. IGFM believes that it is our duty as humans to see the world around us and not look away from people in need of help. I AM HUMAN is a tool to raise awareness for human rights violations. By making a small change to a Captcha, we catch internet users off guard. Usually users prove that they are not a robot by selecting pictures of random objects. We ask to identify people in need of help and see the stories behind them – and hereby truly confirm their humanity.
Tipo de Mídia Relações públicas
Comprimento
Mais Informações https://www.i-am-human.de/en.html
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