Olivier Gauthier

Olivier Gauthier

Founder, CEO at COMvergence worldwide, Paris
Paris, França

Sumário

MarCom professionals with questions regarding major agency/advertiser shifts, ad and media agency new business rankings, media buying and market shares, executive leadership changes, etc., often say: “Let’s get the report from Olivier.” Here’s why…

Olivier Gautier has spent over 20 years building enduring and trusted relationships with the global and regional leaders of the big six communication holding companies, as well as with global media/procurement directors from nearly all the Top 200 leading international advertisers.

He’s experienced at tracking and analyzing key business segments (creative, digital, data & technology and media) of the international marketing services groups, qualitative market research, identifying trends and insights, and international business development and sales management across the communications industry.

In 2016, after serving as partner and global head of research and advertiser relations at RECMA for 14 years, Olivier founded COMvergence, the only independent and international research bureau providing analysis and benchmarking studies of the advertising and media firms owned by the global marketing services groups, leading independent agencies and management & IT consulting firms. COMvergence uses quantitative measurement metrics, customized reports and continuously updated databases to provide high-quality reference data, guidance and support for (agency and advertiser) MarCom professionals spanning 30+ countries.

Through quarterly published benchmarking studies, COMvergence members and partners -- including the American Association of Advertising Agencies (4A’s), World Federation of Advertisers (WFA) and Nielsen and Kantar Media -– receive a unique perspective of the increasingly complex marketplace through high value, real-time insights and analysis, in a modern format that can be easily manipulated and customized.

Positions

Founder, CEO
Paris, França
April 2016 - Present (4 anos 4 meses)
COMvergence is an independent research firm providing benchmarking studies and online databases at a global, regional and country level covering four key topics:

1.Agency/advertiser relationships and new business (media and creative)
2.Media Agency Buying volumes and market shares
3.Agency acquisitions (holding companies vs. international management consultancies)
4.Agency leadership and talent flows (media and creative)

COMvergence delivers high value products and services, with real insights and analysis, in a modern format that can be easily manipulated. Our key principles are:
1- OBJECTIVITY: through the measurement criteria used to benchmark the agencies and the groups’ performances
2- SIMPLICITY of our methodologies
3- AGILITY: thanks to our online platform gathering all available data and displaying insights on dashboards, databases and dynamic graphs that are easy to read, understand and act on.

Subscribers benefit from COMvergence’s strong and experienced senior management team, averaging 20+ years in the advertising industry. Importantly, our research is supported by the major international holding companies.
Partner, Director of Research and Head of Advertiser Relations
Paris, França
2002 - 2016 (14 anos)
Based in London, I joined RECMA in September 2002, and sucessfully developped the international expansion and reputation of RECMA - currently covering 55 countries.

I became partner in 2004.

In 2006, I relocated at RECMA HQ in Paris in order to take in charge the supervision of the Research team (14 staff spread out between NY, London, Paris and HK).

In 2009, I became Director of the Research and started being highly involved into the elaboration of the strategy and production planning of our products.

Since 2010, my role was extended to sales director in charge of assisting and delivering tailor made reports to the 100 largest advertisers wordlwide
Marketing Executive
Veolia Environnement
França
1999 - 2002 (3 anos)

Educação

Business School - Marketing

1998 - 1999 (1 ano)

Master's degree in Management

1996 - 1999 (3 anos)

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