MarCom professionals with questions regarding major agency/advertiser shifts, ad and media agency new business rankings, media buying and market shares, executive leadership changes, etc., often say: “Let’s get the report from Olivier.” Here’s why…
Olivier Gautier has spent over 20 years building enduring and trusted relationships with the global and regional leaders of the big six communication holding companies, as well as with global media/procurement directors from nearly all the Top 200 leading international advertisers.
He’s experienced at tracking and analyzing key business segments (creative, digital, data & technology and media) of the international marketing services groups, qualitative market research, identifying trends and insights, and international business development and sales management across the communications industry.
In 2016, after serving as partner and global head of research and advertiser relations at RECMA for 14 years, Olivier founded COMvergence, the only independent and international research bureau providing analysis and benchmarking studies of the advertising and media firms owned by the global marketing services groups, leading independent agencies and management & IT consulting firms. COMvergence uses quantitative measurement metrics, customized reports and continuously updated databases to provide high-quality reference data, guidance and support for (agency and advertiser) MarCom professionals spanning 30+ countries.
Through quarterly published benchmarking studies, COMvergence members and partners -- including the American Association of Advertising Agencies (4A’s), World Federation of Advertisers (WFA) and Nielsen and Kantar Media -– receive a unique perspective of the increasingly complex marketplace through high value, real-time insights and analysis, in a modern format that can be easily manipulated and customized.