Titulo | Order from McDonald's |
Brief | Since October 29th, France is knowing a second lockdown after the one the country knew in March. A new hard blow for a lot of industries such as the food service one that is living really difficult times. To demonstrate our support, we decided to make a print in the biggest newspapers in France (L'Equipe and Le JDD) inviting people to order from McDonald's or to any of our sister food restaurants (fast or not so fast). The idea was found right after Emmanuel Macron’s lockdown announcement, it was aired a few minutes later, and became hugely viral in a few hours.No matter if we are competitors, if you are a big chain that employs thousands of people or a small independent restaurant, we all have to be united to face this economic crisis. |
Agência | Buzzman |
Campanha | Burger King and Friends |
Anunciante | Burger King |
Marca | Burger King |
Data da primeira Transmissão/Publicação | 2020 / 11 |
Sector Empresarial | Comida |
História | This is the surprising but united message that BURGER KING® France decided to launch yesterday to show its support to the (fast or not) food service industry, highly impacted by the 2nd lockdown that has been established in France last week. A print that has been published in two of the biggest newspapers in France (L’Équipe and Le Journal du Dimanche) and posted on the brand’s social networks. |
Tipo de Mídia | Imprensa e publicações |
President | Georges Mohammed-Chérif |
Vice President (VP) | Thomas Granger |
Managing Diretor | Julien Levilain |
Director de arte | Philippe Boucheron |
Redator | Patrice Lucet |
Art Director Assistant | Mona Saleh |
Executivo de contas | Fany Maupou |
Social media consultant | Félix Brunot |
Social media consultant | Arnaud Cherbonnier |
PR | Amélie Juillet |
PR | Renaudineau Paul |
Director executivo criativo | Georges Mohammed-Chérif |