Carol Mason

Managing Director at AdForum (NYC)

New York, Estados Unidos

Sumário

Online or offline; digital or analogue; programmatic or carefully-crafted film; advertising is still a people business.

Carol is Managing Director at AdForum in NYC, with a US and global remit. Falling into the advertising industry by accident after university, she has found herself working with brands and agencies around the world for the last 25 years and loving every minute of it. A founder member of advertising intelligence company Xtreme Information in London in the late 1990s, she held executive positions with the business in the UK, Germany, Australia and the US. She joined AdForum just under a year ago at the end of 2018.

'AdForum is respected around the world in the marketing communications community. I am honored and excited to be part of the team. There are many opportunities ahead of us and my own experience and skills will help bring those to fruition.'

Skills

Línguas

Inglês - Native
Alemão - Pro

Talent you might be interested in

Richard Kirshenbaum

Founder & Chief Executive Officer

Communication Sans Frontières

Joe Sciarrotta

USA CCO

Ogilvy & Mather, Chicago

Mark Lund

President McCann Worldgroup UK and Europe

McCann Worldgroup UK

Positions

Managing Director (Maydream Inc.)

AdForum

New York, Estados Unidos

September 2018 - Present (5 anos 7 meses)

Descrição

We are a holistic, independent resource where brands discover everything they need to know about advertising and agencies, their work and how they are solving today's complex marketing questions.

VP Business Development

Global Ad Source

Estados Unidos

2012 - 2018 (6 anos)

Descrição

Start-up Canada-based business competing with the big boys in the field of competitive advertising monitoring. The business achieved its goals and was acquired by UK-based, international research business, GlobalData.

Founder Member, Operations Director, Managing Director and Board Member

Xtreme Information

Reino Unido

1997 - 2011 (14 anos)

Descrição

Operations Director, Managing Director in London.
Managing Director in Hamburg.
Managing Director in Sydney.
Managing Director in Chicago.

Educação

BA Hons - European Studies (German & History)

University of Hull

Other professional activities

The Leukemia & Lymphoma Society

Fundraiser

2016 - Present (8 anos 3 meses)

The Leukemia & Lymphoma Society raises money through corporate sponsorships and individual donations. I am proud to be a part of the LLS's efforts to fund research and provide assistance to those affected by blood cancers.