Simon Martin

Simon Martin

Chief Executive at OLIVER and Inside Ideas Group
LONDON, Reino Unido


I’m the very proud founder and global Chief Executive of Inside Ideas Group, which includes OLIVER, Dare, Aylesworth Fleming, and Adjust Your Set.

Since inception 13 years ago, OLIVER has grown to become the UK’s largest independent agency. Our Group now employs 1200 staff in over 70 in-house agencies. across thirty-two countries.

We thank our success to a unique business model which places our talented people inside clients’ businesses. Rather than creating distance by working in separate offices, this approach allows both parties to work under the same roof and become the same dynamic team. This enables us to get under the skin of the organisation, live and breathe the brand, understand commercial and business objectives, work more effectively and react immediately to challenges. Our people, our process, our technology – but your own dedicated, agile, in-house agency.

This lean, efficient approach brings you a complete integrated agency service – creatives, strategists, developers, designers and content teams – delivering better work, faster, and at significant cost savings.

Unilever, BMW, Pepsi, Virgin, Starbucks and Vodafone are just some of the global brands who have invested in our unique in-house agency model.

I’m always keen to meet with business leaders and marketing professionals and explain how we can help. This year, my focus is to speak with retailers. I’d like to kick this off by offering senior managers our unique planning workshop and audit. This will provide useful insight and identify areas where we can provide meaningful improvements to your business.

If this sounds of interest and you’d like to open a discussion, please drop me an InMail and I will contact you to discuss your requirements.


Founder & Chief Executive
LONDON, Reino Unido
January 2017 - Present (5 anos 5 meses)
Inside Ideas is a group of companies that believes in collaboration. We collaborate with our clients to build their brands, increase sales, and enhance margins.

We believe that collaboration delivers the best results when people are aligned, share values and goals, and work closely together. So, we go inside. Where communication is better, shared understanding is easier, and faster results can be delivered.

Inside Ideas is OLIVER, Dare, Adjust Your Set, and Aylesworth Fleming. We are in 42 countries and run over 100 inside teams for our clients. Doing better work, faster and for less money. See less
Founder & Chairman
LONDON, Reino Unido
April 2004 - Present (18 anos 2 meses)
We are the inventors of the inside model for marketing and creative services. OLIVER are the only company in the world that focuses exclusively on building and running in-house agencies for brands. We help do better work, faster and for a lot less money.

We work with global and local brands to deliver step change performance in marketing return on investment. We achieve this by being agile, lean, efficient and effective. Both improving the productivity of the brands marketers and our own people. Enabling them all to focus on the things that matter - better strategy, better creative, faster production and continuous improvement.

OLIVER has 13 years experience perfecting this model. With over 1300 people in 42 countries using our proprietary processes and technology, all built from the ground up to run world class inside agencies.
Commercial Director
intygra ppl
Reino Unido
2002 - 2004 (2 anos)
Strategic development and B2B sales and marketing.
Bridge Group
Bridge Group
Reino Unido
2001 - 2002 (1 ano)
Chief Executive of a group of 3 companies operating in the marketing services and printing sectors; Bridge Direct; Bridge Internet Procurement; and Merlin Colour Printers.
Director of Specialist Units
Norwich Union/Commercial Union (now Aviva PLC)
Reino Unido
1985 - 2000 (15 anos)
15 years with various Aviva companies including Commercial Union, CGU, and Norwich Union. Roles included claims management, sales and marketing, branch management, area director, and finally running 7 different general insurance business units covering speciality products for intermediary and direct business. During the 15 years I had approximately 30 different roles and participated in the global executive development programme. See less


Executive Development Programme

2000 (1 ano)
CGU: Worldwide Development Programme

Advanced Management Programme

1997 - 1998 (1 ano)

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