Laura Gentile
EVP of ESPN Marketing at ESPN
Sausalito, Estados Unidos
Titulo1+1 = ESPN Fantasy
Agência
Campanha 1+1 = ESPN Fantasy
Anunciante ESPN, Inc.
Marca ESPN
Data da primeira Transmissão/Publicação 2019 / 7
Sector Empresarial Programas e canais de televisão e rádio
Filosofia As July comes to a close, the NFL season is right around the corner, which means fans are gearing up for Fantasy Football. Today, ESPN launched its “1+1 = ESPN Fantasy” campaign – created by creative agency, BSSP – to show core NFL fans that when it comes to having fun with friends and family, the formula is simple. Friends + Football = ESPN Fantasy Football.

With images of Aaron Rodgers and Saquon Barkley, among others, the campaign uses colorful visuals to highlight ESPN’s leading Fantasy Football platform and remind fans that ESPN is THE place for NFL fans to play. To create this digitally led campaign, ESPN worked with BSSP and LA-based motion graphics firm, Gentleman Scholar, to bring the campaign to life.
This is BSSP’s first campaign with ESPN Fantasy Football. They worked with ESPN to develop the strategy and creative work from ideation to production. The campaign launches today, July 22.
Tipo de Mídia Televisão
Comprimento
Chief Creative Officer
Creative Director
Director assistente criativo
Redator
Director de arte
Producer
Account Director
Account Supervisor
Strategy Director
Vice President, Marketing
Vice President, Brand Marketing
Director, Brand Marketing
Manager, Brand Marketing
Coordinator, Brand Marketing
Intern, Brand Marketing
Produtora
Director criativo
Managing Director/E.P
Produtor executivo
Chefe de produção
Director assistente criativo
Associate Producer
Designer
Designer
Designer
Designer
2D Animator
2D Animator
2D Animator
2D Animator
2D Animator
Cel Animator
3D Generalist
3D Generalist
Assistant Editor
Flame Artist
Audio Post
Sound Design/Audio Engineer

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