Ryan Sierra
Project Manager at Juice Studios
TituloSandbox
Agência
Campanha Chateau Wherever You Go
Anunciante Chateau Ste. Michelle
Marca Chateau Ste. Michelle
Data da primeira Transmissão/Publicação 2020 / 8
Sector Empresarial Bebidas alcoólicas
História Earlier this summer, Chateau Ste. Michelle (Washington’s founding winery) introduced a new bottled wine line – it’s first foray into canned beverages, the brand rolled out four new wines in smaller serve aluminum bottles across Washington, Oregon, New York, New Jersey and Texas. Initially introduced through a small social push, the brand is now launching an integrated campaign - “Chateau Wherever You Go” - with the help of its lead agency, Team One, the fully integrated media, digital, and communications agency for premium brands. Like many new campaigns that have been developed during COVID-19, this new work nods to the current restrictions on socializing and gathering outdoors, and daydreams about summer travel - setting a scene that begs of a perfect summer setting, and ultimately reveals an at-home experience taking place. “Sandbox”, “Glamping”, and “French Riviera” - the three key :15 digital spots – lean heavily on the new design of the bottles, which are colorful and whimsical, and feature a sketch of the winery’s iconic Chateau in the shadow of Washington’s Mount Rainier. The spots were created using animated line art matching the fresh product design.
Tipo de Mídia Integrated Media/360 Activation
Comprimento
Produtora
Chief Executive Officer (CEO)
Chief Creative Officer
Director executivo criativo
Director de arte
Senior Copywriter
Director of Content
Executive Producer of Photography
Fotografia / Illustration
Director de contas
Supervisor de conta
Executivo de contas
Director de media
Senior Digital Producer
Project Manager
Senior Content Producer
Associate Director of Business Affairs
Voz
Estúdio de gravação
Sound Mixer
Design de imagens
Produtora
Finishing
Chief Executive Officer Julie Michael
Chief Creative Officer Chris Graves
Executive Creative Director Jason Stinsmuehlen
Art Director Patrick Dougherty
Senior Copywriter Scott Ivener
Director of Content Sam Walsh
Executive Producer of Photography Brian Gibson
Photography Matt Hartz
Group Account Director Emily Krueger
Account Supervisor Annie LeRoux
Account Executive Elliott Klein
Media Director Rinku Mahbubani
Senior Digital Producer/Project Manager Ryan Sierra
Senior Content Producer Jenny Valladares
Associate Director of Business Affairs Janet Anderson
Music Supervisor Neil Cleary
Voiceover Alissa Zea
Recording Studio Juice Studios
Sound Mixer Bob Gremore
Animation NICESHIT
Production Company NICESHIT, JELLY LONDON
Finishing TOM (Team One Multimedia)

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