| Titulo | Web of Infamy |
| Agência | 72andSunny |
| Campanha | Web of Infamy |
| Anunciante | Diageo |
| Marca | Smirnoff |
| Data da primeira Transmissão/Publicação | 2019 / 10 |
| Sector Empresarial | Bebidas espirituosas |
| Filosofia | This is no fairytale. It’s the true story of how Smirnoff became the world’s number one vodka. It exposed all 155 years of deception, revolution, exile, bankruptcy, and resurrection with an evidence wall on Instagram. A peek inside the brand’s illustrious past, littered with secrets hidden within videos, images, carousels, and gifs waiting to be uncovered. Things no brand would ever admit to. |
| Tipo de Mídia | Social Media |
| Global Senior Vice President | Stephen O'Kelly |
| Global Marketing Director | Neil Shah |
| Director executivo criativo | Justine Armour |
| Director criativo | Hugo Bierschenk |
| Director criativo | Dean Woodhouse |
| Director criativo | Guy Featherstone |
| Director de arte | Brad Simon |
| Junior Art Director | Jon Krippahne |
| Junior Copywriter | Justin Joo |
| Design Director | Guy Featherstone |
| Senior Designer | Brad Simon |
| Fotógrafo | Artem Nadyozhin |
| Fotógrafo | Aline Gontar |
| Illustrator | Ben Hasler |
| Group Production Director | Ryan Chong |
| Integrated Producer | Connor Gomez |
| Produtor | Jonny Weiss |
| Group Account Director | Diana Gonzalez |
| Account Manager | Kamran Gossieaux |
| Executive Strategy Director | Tim Jones |
| Group Comms Director | Gregg Hirschorn |
| Communication Director | Emily Kearns |
| Diretor de Estratégia | Saeid Vahidi |
| Sr. PAL Manager | Elsa Mitsoglou |
| PAL Coordinator | Jennifer Sefa-Boakye |
| Senior Project Manager | Juliana Orozco |